Why are you paying too much for coffee?

Everything costs more today, but should it? As a small-batch coffee roaster, I've seen the increase in the per-pound price of green coffee beans. I pay considerably more than the large coffee roasters because I buy in smaller quantities.

However, a 12-ounce bag of coffee shouldn't cost $25 unless it is a rare or limited edition coffee. You should be able to purchase great coffee for $20 or less per bag.

And that's my promise. Our small-batch, artisan-roasted whole-bean coffee will sell for $20 per bag or less. If I can't sell it for that price, I won't roast it.

Great coffee doesn't have to be expensive.